The Challenge of Education vs. Transaction in Mortgage Lending

One of the biggest challenges in my business is finding the right balance between education and transaction. Clients come to me wanting a good deal and a stress-free process. While I'm committed to educating them, I also understand that's not always what they're looking for. The challenge lies in being informative without overwhelming the client. I take solace in knowing that I always provide truthful and varied options, which I believe builds trust over time.